ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, marketing agencies, tradeshow managers and exhibitors on six continents.


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Ivan Lazarev, CEO

Ivan Lazarev is a change agent who is helping the event industry capitalize on the “mobile movement,” a once-in-a-generation shift in the way attendees and exhibitors are connecting on and off exhibit floors. In 2012, Trade Show Executive nominated him as one of the event industry’s four most innovative people.

Ivan has a Masters in Mechanical Engineering from Arts & Métiers in Paris and an MBA in International Business from the University of South Carolina. He has held key positions in the event data management industry since 1986. In 1999, with partner Neil Pickard, Ivan co-founded ITN International. Under his direction, the company has produced a steady stream of innovations.

Ivan Lazarev

Chris MacLeod, CTO

Chris MacLeod describes himself as the company’s tech professional "jack of all trades". He develops, executes and manages all information technology strategies for the company and is responsible for all data security, backup and privacy.

Chris has over 20 years experience in the events industry involved in management, software development, sales lead product development, sports and major events accreditation. In his occasional free time he stays active through boxing, skiing, and fishing. He's also a keen digitial artist, designer, and painter.

Chris MacLeod

Spencer Segura, COO

With more than 12 years’ experience in the event industry, “Spence” Segura oversees all day-to-day operations of the company, including client services, product management, marketing, sales, warehouse, logistics, systems administration and procurement. Prior to joining the company, he worked as an operations and human resources supervisor for UPS. Spence studied business management at the University of Phoenix.

Spencer Segura

Business Opportunity Management

ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, marketing agencies, tradeshow managers and exhibitors on six continents. The clients we serve, not unlike ourselves, are pacesetters within their industries. They include leaders like Amazon, CEDIA, CTIA, EMC, GSMA, George P. Johnson, HIMSS, HP, Jack Morton Worldwide, IBC, International CES, Microsoft, VMware and United Business Media.

Company Milestones

Company founded
Company issues more than 200,000 attendee credentials at 50 events
Provides lead management to more than 5,000 exhibitors
Becomes North America’s largest smartcard issuer outside banking and transportation, the leading issuers
Creates significant channel partners like Jack Morton Worldwide by introducing its popular “middleware,” Enterprise Credential Production
Supports its 500th event
Receives award from Trade Show Executive for its mobile badge reader
Deploys event industry’s first NFC-based access control station
Embraces green initiative by eliminating plastic badge holders
Introduces badge incorporating both long- and short-range wireless
Unveils app that equips iPads and iPhones for lead management; receives award from EIBTM for its Citywide Attendee Credential, which permits access to public transit and tourist attractions
Successfully tests Citywide Attendee Credential in US; introduces event industry’s first NFC paper badge; included on the Inc. 500/5000 List of America’s fastest-growing privately-held companies
Introduces BTAG, a live NFC tag enabling content distribution; introduces My BTAGs, an NFC attendee app
Introduces BCARD PLATFORM, an enterprise-level lead management solution; introduces an in-app lead fulfilment feature in all versions of BCARD Reader